About Us
The story behind Tasty2Eat
The Tasty2Eat Timeline
2003
Malaysia
Milma made its mark in Malaysia, serving a growing South Asian community with the same familiar taste of home.
2009
United Kingdom
The United Kingdom embraced our products, adding Indian comfort food to its diverse culinary landscape.
2011
Sri Lanka
We expanded into Sri Lanka, reinforcing our commitment to regional authenticity.
This international journey laid a strong foundation — but our heart remained in India. In 2015, our operations took a significant step with the launch of Udupis, a brand designed to bring premium-quality, ready-to-cook South Indian staples to the Indian market. Over the next nine years, Udupis cultivated a loyal customer base and continuously refined its offerings to meet evolving tastes and expectations. In 2024, this growth and learning inspired a natural evolution — Udupis was proudly rebranded as Tasty to Eat. With this new identity, we embraced a fresher, more vibrant approach while continuing the same commitment to authentic taste, quality, and convenience that defined our journey from the start.
The Tasty2Eat Timeline
United Arab Emirates
Our journey began in 2003, when our co-founder played a pioneering role in launching the first-ever branded Idly/Dosa batter in the United Arab Emirates, under the brand name Milma.
At a time when Branded instant Idly/Dosa batter was still just an idea, this innovation revolutionized how South Indian families across the Middle East prepared their meals. It brought the authentic taste of home into modern kitchens, quickly, conveniently, and without compromising on quality.
With Milma, making idli or dosa became effortless, and the batter soon became a household staple among Indian families in the region. This simple yet powerful idea sparked a wider movement, inspiring many brands to enter the instant batter market across the Middle East and much later, even in India.
Malaysia
Milma was launched in Kuala Lumpur, Malaysia, to serve the Malaysian Tamil community and others craving authentic South Indian flavors. By offering ready-to-use Idly/Dosa batter, Milma provided the perfect blend of convenience and traditional taste, helping families and caterers enjoy homemade-quality meals with ease. This expansion was a key milestone in our journey, strengthening our commitment to bringing authentic South Indian cuisine to communities worldwide.
United Kingdom
We expanded to the United Kingdom by launching our branded Idly/Dosa batter, serving the vibrant South Indian expat community. This allowed families and caterers across the UK to enjoy authentic, homemade-style idlis and dosas with the convenience of ready-to-use batter. Our entry into the UK market marked a significant milestone in our global growth, connecting us with expats eager to savor the flavors of home abroad.
Sri Lanka
In 2012 we entered Sri Lanka, serving Sri Lankan market with our trusted products. A new chapter began when our young co-founder of Tasty2Eat the son of our experienced co-founder joined hands in Sri Lanka. Together, they revitalized the brand, evolving it from a batter-focused business into a comprehensive instant food brand. This transformation brought exciting new products like Chapathi, Parotta, and Poori to the market, expanding our offerings and strengthening our commitment to delivering authentic, convenient meals.
India
The next significant chapter in our story began with our entry into the Indian market under the brand name Udupi. We launched a comprehensive range of instant food products, including our signature Idly/Dosa batter, as well as Atta Chapathi, Atta Poori, and Malabar Parotta—all crafted to bring authentic South Indian flavors to busy households and foodservice providers alike.
Focusing primarily on the Tamil Nadu market, we established a state-of-the-art manufacturing facility in Chennai, enabling us to maintain the highest standards of quality, freshness, and consistency. This strategic move allowed us to cater effectively to the local demand while upholding our commitment to convenience and authentic taste.
By blending traditional recipes with modern production techniques, Udupi quickly gained recognition as a trusted brand for instant foods, helping families and caterers save time without compromising on flavor.
The Birth of Tasty2Eat in India
In 2024, Tasty2Eat Foods (Pvt) Ltd was officially registered and Udupis underwent a major transformation that marked a new era in the company’s history. Recognizing the need to strengthen our market presence and accelerate growth, we restructured the organization by assembling a highly skilled and dynamic sales and marketing team. This strategic move empowered us to better understand and meet the evolving needs of our customers while expanding our footprint across India and beyond.
Alongside this organizational overhaul, we embraced a bold new identity by rebranding as Tasty2Eat, a name that reflects our renewed vision, energy, and commitment to delivering exceptional quality and authentic South Indian flavors with unmatched convenience. This rebranding was not just a change of name but a reinvention of our promise to customers: to provide innovative, ready-to-cook products that bring the true taste of home to every kitchen.
With a strengthened team, refreshed brand, and unwavering dedication to excellence, Tasty2Eat is poised to lead the instant food market, setting new standards for quality, authenticity, and customer satisfaction well into the future.
At Tasty2Eat, we don’t just deliver food. We deliver a promise: easy to cook, always tasty to eat crafted with quality, without compromise.
Our Vision
To be India's most trusted and aspirational brand in the ready-to-cook food segment delivering authentic taste, uncompromised quality, and effortless convenience to every home, while setting new standards in culinary innovation and global excellence.
Our Mission
To craft high-quality, ready-to-cook Indian food products that blend tradition with modern convenience.
To expand our presence across India and global markets through thoughtful innovation, customer-centricity, and ethical business practices.